The successful execution and implementation of strategic and creative ideas is always exhilarating. When that work also has a direct and positive impact on human development and well-being, it is a whole other level of reward.
cmb Social Club (CSC) Caribbean’s areas of specialisation are strategic communications, behavioural change campaigns, event planning and execution, and educational and public relations programmes.
By virtue of our understanding of and concern for people and the progress of humanity, we follow essential steps that take us below the surface in order to ensure effective reach and sustainability.
We seek to understand individual motivation, emotions and values to connect through storytelling that will align behaviours with core benefits; leverage social influence to create positive norms and foster supportive environments; and integrate technology and policy to connect individuals with support communities while tracking progress to facilitate evaluation and adaptation.
We manage and execute projects from inception to completion always aware that ongoing open consultation and sharing with our client teams is both desirable and mandatory.
Leadership
Combined expertise committed to purpose
Chief Executive Officer & Strategic Consultant
Mark White
A Mona graduate in English, philosophy and linguistics, I am sensible of the connection of identity to sustained development. A culture is a highly nuanced consensus that allows communities to interpret and express self, and collective self. Knowing it provides for context, recognizability and, thereby, credibility of message.
Executive Strategic Director
Amo Ribeiro
With a wealth of cross-cultural experience across different continents and markets, I focus on developing behavior change strategies that put people at the center. My approach is rooted in understanding diverse perspectives, ensuring that every campaign creates meaningful, sustainable connections and drives lasting impact.
Strategic Consultant – Digital & Media
Simon White
As a dual citizen of Trinidad & Tobago and Canada, I bring extensive experience and understanding of diverse communities and cultures, appreciating their unique nuances. I’m passionate about driving socioeconomic change in the Caribbean and globally, utilizing digital and media strategies that ensure people receive communications when they’re most receptive.
Client Growth Manager
Lee-Ann Harper
With qualifications & expertise in customer experience, strategic planning, quality improvement, project management and process redesign, I am driven and committed to the sustainable development of the Caribbean region and aim to partner with organizations that share in my vision for impactful, long-lasting change.